Academic Learning Pathway

Our mission is to ensure that every Modul student has the necessary skills to thrive on their chosen study program. We are thrilled to be able to offer a transformational online learning experience that will help train the critical skills you’ll need to succeed in your studies and a taster of the subjects you can specialize in.

This specifically curated learning pathway provides access to exclusive collections of cutting-edge courses, guided and taught by top instructors from leading global universities, international organisations and corporations, accessible via the Coursera for Campus platform.

We know learning has to be fast, flexible and mobile: the learning platform delivers courses built into bite-sized modules so you can learn for a short time per day. Plus, you can also download the Coursera Mobile App to learn new skills anytime, anywhere.  

Social Media Marketing

This collection will introduce you to practical skills in social media marketing and help you to gain an understanding of the key concepts and principles of social media marketing and planning.

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. Ultimately, you’ll learn how to determine who your target audience is.

This practical course equips you with critical content creation and management skills. Learn how to create effective social media posts, to create a strong brand, to build a social media presence and to establish an ongoing process to manage content.

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads.

Learn some of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success.

In this course, you’ll be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

for only £116.50 per month

Introduction to Data Science

This course collection, exemplifying content from Google and IBM, will allow you to explore the emergence of big data, such as from the Web and social networks, and the continuous advancements in tools and methods (e.g., in artificial intelligence, machine learning or blockchain) for analyzing this data.

In this course, you will meet some data science practitioners and we will get an overview of what data science is today.

This course is designed to teach learners the basic math you will need in order to be successful in almost any data science math course and was created for learners who have basic math skills but may not have taken algebra or pre-calculus.

This course gives you context and first-hand experience with the two major catalyzers of the computational science revolution: big data and artificial intelligence.

This course introduces students to data and statistics. By the end of the course, students should be able to interpret descriptive statistics, causal analysis and visualizations to draw meaningful insights.

In this course, you’ll be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

In this course you will learn to understand the basic idea of machine learning, even if you don't have any background in math or programming.

Ready to take it further?

This course introduces participants to the big data capabilities of Google Cloud. Through a combination of presentations, demos, and hands-on labs, participants get an overview of Google Cloud and a detailed view of the data processing and machine learning capabilities.

for only £116.50 per month

Introduction to Business Psychology

This collection will introduce you to multiple aspects of psychology that provide the foundation to understanding human thought, feeling, and behavior. This base serves as a tool that facilitates real-world applications of psychological concepts in professional work environments.

What are people most afraid of? What do our dreams mean? What makes us happy? This course tries to answer these questions and provides a comprehensive overview of the scientific study of thought and behavior.

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Learn the key elements for creating an effective SEO strategy, including consumer psychology and search behavior.

With a focus in on the consumer decision-making process, this course lays out the fundamental considerations for an overall successful marketing strategy, highlighting the key moments from identifying a need to buying and consuming a product.

Explore the theory and practice of international leadership and organizational behavior. Insights from psychology, sociology and anthropology, communication studies allow you to understand what shapes individual and group decision making and team performance.

Learn to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.

Learn to create an accurate customer problem statement that diagrams the problem that your brand or product will solve for the customer. This problem statement becomes business intelligence that can maximize business opportunities by solving user experience problems.

for only £116.50 per month

Introduction to Entrepreneurship

This collection introduces the different stages of business development, from early stage start-up activities to more established businesses. You will cover topics including collaboration, infrastructure, innovation and finance and explore the required skills to start your own business or to occupy management positions in large companies.

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial environment. Students will develop the skills to evaluate starting a business or to become more enterprising in how they approach their role in an organization.

In this course, you’ll critically examine what makes for a good idea, and whether that idea requires starting a new business. You’ll craft a personal immersion plan while considering different ways to create impact. You’ll explore the personal challenges and connections to your life’s purpose before deciding to commit to becoming a social entrepreneur.

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you’ll understand how to create an activity plan to bring a brand strategy to life.

Using proven methods and models for new venture opportunity assessment, you will learn how to identify and analyze entrepreneurial opportunities, enhance your entrepreneurial mindset, improve your strategic decision-making and build innovative business models.

This course is for aspiring entrepreneurs who want to understand how to secure funding for their company. Examine the many financing options available, learn the basics of finance, valuations, dilution and non-dilutive funding sources.

for only £116.50 per month

Introduction to Tourism & Hospitality

This course collection is an academic taster for students aspiring to become future leaders in the tourism and hospitality industry in sectors such as travel and tour operators, hotel consultancy, luxury brand management, cruise, aviation, or other service-oriented industries.

This course focuses on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face, and models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

In this course, key questions include: how to distribute over the web? What to include on a brand.com website so people book through it? How can you maximize the potential of online travel agents (OTAs)?

Learn about the principles of revenue management and analytics-based techniques to help predict consumer behavior so that the hotel can sell each room each night at the optimum price.

This course will identify the unique characteristics of service businesses, the unique characteristics of the hospitality industry, the unique characteristics of the healthcare industry and learn how to develop successful management strategies in these areas.

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture.

for only £116.50 per month

We hope you’re excited to start your learning journey!

Getting started with Coursera is easy:

  1. Look out for an email invitation from the Modul Online Team.
  2. Accept the invitation to start learning from the courses available in your selected pathway program
  3. Enroll on the platform and start your learning journey on Coursera.
Modul-Online-Coursera-Signup

Certification Requirements

To successfully complete this pathway and earn your certificate, you must complete the IELTS B2 English course and up to 3 courses within your chosen pathway specialization.

If you successfully complete your pathway, you will receive a digital and shareable certificate, including English level, and a partial scholarship for admission* for any of Modul University Vienna undergraduate programs – valid for 2 years.

*Scholarship depends on the program. Modul University’s general admission and application requirements must be met.

Please note: courses in any collection are subject to change, according to availability and demand.

Should you require alternative English courses, please don’t hesitate to contact a member of the Modul Online Learning Team!

We encourage you to take advantage of this unique opportunity and look forward to supporting you on your journey towards continuous learning.

Modul Online Learning Pathways
Your path to success!