Tourism & Hospitality Professional Pathway:
Your path to professional success!

Modul University Vienna has the longest tradition in tourism and hospitality education and research worldwide. Now, with Modul Online we are able to offer a transformational online learning experience that will help train the critical skills you’ll need to take the next step in your Tourism & Hospitality career.

Programs covering management, marketing and planning, delivered by some of the leading authorities in the sector will give learners the opportunity to gain professional certificates to advance their education or enhance their career prospects.

Courses are accessible via the Coursera for Campus platform (and Coursera Mobile App) allowing you to learn your new skills anytime, anywhere.  

Choose your program and take the next step in your tourism and hospitality pathway.

Hospitality Management Professional Certificate

This certificate specialization is aimed at professionals or any individual who wants to start a career in hotel management. Guided by Eva Aileen Jungwirth-Edelmann, adjunct lecturer for Modul University.

This section must be completed.

 This introductory course will outline the courses included in the program and why they are significant to hospitality management.

It is recommended to take both courses.

Course NameLevel
The Fundamentals of Hotel Distribution (ESSEC Business School)
In this course, key questions include: how to distribute over the web? What to include on a brand.com website so people book through it? How can you maximize the potential of online travel agents (OTAs)?
All Levels
International Hospitality & Healthcare Services Marketing (Yonsei University)
This course will identify the unique characteristics of service businesses, the unique characteristics of the hospitality industry, the unique characteristics of the healthcare industry and learn how to develop successful management strategies in these areas.
All Levels

Take two courses at the chosen level.

 

Course NameLevel

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy (ESSEC Business School)

Learn about the principles of revenue management and analytics-based techniques to help predict consumer behavior so that the hotel can sell each room each night at the optimum price.

Beginner

Demand Management: Breaking down today’s commercial silos (ESSEC Business School)

This course explores the biggest challenge facing the hospitality industry over the next 5 years: the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on profitability.

Intermediate

Analyzing Company Performance using Ratios (Coursera Project Network)

In this project-based course, you will learn how to examine company performance on a yearly basis and to analyze the company’s performance in terms of profitability, liquidity, activity, and solvency.
All Levels

It's recommended to take all three courses.

Course NameLevel

Introduction to User Experience Principles and Processes (University of Michigan)

Learners will gain an understanding of what is involved in UX research, including conducting interviews, evaluating systems, and analyzing systems using principles of good design. 
Intermediate

Marketing Analytics: Know Your Customers (Macquarie University)

Are your customers at the center of your organization’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well.

Intermediate

Product and Service Development: Empathy Mapping with Miro (Coursera Project Network)

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture.

All Levels

All learners should take this course.

 

Course NameLevel

Branding and Customer Experience (IE Business School)

The implementation of a branding strategy impacts many departments and customer-facing activities. Therefore, it’s essential to understand branding efforts in the context of Customer Experience – the objective of this course.

All levels

It is recommended to take one of the two courses.

Course NameLevel

Inspiring and Motivating Individuals (University of Michigan)

In this course, you will learn how to create a shared vision for your team and effectively communicate it to your teammates. You will also learn how to set effective goals and expectations in a way that best enables your team to attain the shared vision.
All Levels

International Leadership and Organisational Behavior (Università Bocconi)

Explore the theory and practice of international leadership and organizational behavior. Insights from psychology, sociology and anthropology, communication studies allow you to understand what shapes individual and group decision making and team performance.
All Levels

Certification Criteria

In order to receive a certificate, learners should complete at least one course from each specialization and the introductory course.

for only £116.50 per month

Hospitality Marketing Professional Certificate

This certificate specialization is aimed at all staff working in the hospitality sector looking to gain some marketing skills. Guided by Richard Hrankai, Senior Lecturer at Modul University Vienna.

This section must be completed. 

This introductory course will outline the courses included in the program and why they are significant to Hospitality Marketing.

Take two courses at the chosen level.

Course NameLevel

Brand Identity and Strategy (IE Business School)

You will go through a journey that starts with understanding what a brand is and how to build a successful one, whilst simultaneously segmenting consumers appropriately. The course explores positioning and its importance to successful brands.

Beginner

Hôtel “De l'étoile” - a hotel in crisis? (ESSEC Business School)

In this case study based exercise, you will investigate a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.

Advanced

Take two courses at the chosen level.

Course NameLevel

The fundamentals of Hotel Distribution (ESSEC Business School)

In this course, key questions include: how to distribute over the web? What to include on a brand.com website so people book through it? How can you maximize the potential of online travel agents (OTAs)?

Beginner

Marketing analytics: know your customers (Macquarie University)

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well.

Intermediate

Take up to two courses at the chosen level.

Course NameLevel
 Intercultural Management (ESCP Business School)
This course explores different aspects of intercultural management. When you complete this course, you will have a richer understanding of the concept of culture, and how culture influences the way that individuals behave.
Beginner

Leading Teams (University of Michigan)

In this course, you will learn how to build your team, improve teamwork and collaboration, and sustain team performance through continuous learning and improvement. Specifically, you will learn best practices for composing a team and aligning individual and team goals.

Intermediate

Storytelling and influencing: Communicate with impact (Macquarie University)

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill.

All Levels

Take up to two courses at the chosen level.

Course NameLevel

Introduction to Social Media Marketing (Facebook)

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. Ultimately, you’ll learn how to determine who your target audience is.
All levels

Measure and Optimize Social Media Marketing Campaigns (Facebook)

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.

Intermediate

Social Media Management (Facebook)

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.

All Levels

It is recommended to take one of the three courses.
Course NameLevel

Search Advertising (University of Colorado Boulder)

This course shows small businesses how to create and execute search campaigns on Google Ads Search. Through an introductory overview, students are guided through the official Google Ads Search training materials and will earn an official Google Ads Search Certification.

Beginner

Native Advertising (University of Colorado Boulder)

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel.

Intermediate

Digital Marketing Analytics in Practice (University of Illinois at Urbana-Champaign)

This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily.

Intermediate

Certification Criteria

In order to receive a certificate, learners should complete at least one course from each specialization and the introductory course.

for only £116.50 per month

Tourism Marketing Professional Certificate

This certificate specialization is aimed at professionals or any individual who wants to start a career in Tourism management or marketing. Guided by Florian Aubke, adjunct lecturer for Modul University Vienna.

This section must be completed.

This introductory course will outline the courses included in the program and why they are significant to Tourism Marketing.

It is recommended to take both courses.

Course NameLevel

Brand Identity and Strategy (IE Business School)

You will go through a journey that starts with understanding what a brand is and how to build a successful one, whilst simultaneously segmenting consumers appropriately. The course explores positioning and its importance to successful brands.

Beginner

Market Research and Consumer Behavior (IE Business School)

With a focus in on the consumer decision-making process, this course lays out the fundamental considerations for an overall successful marketing strategy, highlighting the key moments from identifying a need to buying and consuming a product.

Beginner

It is recommended to take at least two courses.

Course NameLevel

Introduction to Google Docs for Marketing Content (Coursera Project Network)

By the end of this project, you will have gained an understanding of basic tools in Google Docs and a simple template ready to manage marketing content for your business.

Beginner

Manage Content Marketing using Google Docs (Coursera Project Network)

By the end of this project, you will learn to manage content marketing using your own content development outline template you created in Google Docs.

Beginner

Google Ads for Beginners (Coursera Project Network)

By the end of this project, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.

Beginner

It is recommended to take at least two courses.

Course NameLevel

Understanding User Needs (University of Michigan)

Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.
Beginner
Introduction to User Experience Principles and Processes (University of Michigan) Learners will gain an understanding of what is involved in UX research, including conducting interviews, evaluating systems, and analyzing systems using principles of good design. 
Intermediate

Product and Service Development: Empathy Mapping with Miro (Coursera Project Network)

By the end of this project, you will be fluent in identifying and creating Empathy Maps based on persona for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture.
All Levels

Build a User Experience (UX) Map in Miro (Coursera Project Network)

By the end of this project, you will be able to build a user experience map to visualize the entire end-to-end user experience that the average user goes through to accomplish a goal so that your organization can gain a baseline understanding of experience before taking a product or service live.
All Levels

Take up to two courses at the chosen level.

Course NameLevel

Brand and Content Marketing (IE Business School)

Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values.
Intermediate

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (IE Business School)

This course explores the many different ways to approach clients to assess their needs and develop creative campaigns which fulfil creative desires. Many agencies have established methodology, terminology and processes, and have spent decades or even years developing these processes.
Intermediate

Transmedia Storytelling: Narrative worlds, emerging technologies and global audiences (UNSW Sydney)

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change.
Advanced

Create a Google Video Ads Sequence Campaign (Coursera Project Network)

In this project-based course, you will learn how to create a Google Ads Video Campaign with standard in-stream ads, set up strategy and goals, targeting by people and content and adjusting options.
Beginner

All learners should take this course.

 

Course NameLevel

Cities are back in town : urban sociology for a globalizing urban world (Sciences Po)

Urbanization is reaching a new peak in the contemporary world with the rise of mega cities. Researchers try to make sense of these large urban areas using a variety of concepts. The class will review debates and present social science models of cities to analyse and compare contemporary developments.
Beginner

Certification Criteria

In order to receive a certificate, learners should complete at least one course from each specialization and the introductory course.

for only £116.50 per month

Sustainable Tourism Planning Professional Certificate

This certificate specialization is aimed at senior professionals in Tourism & Hospitality who would like to expand their skill-set. Guided by Florian Aubke, adjunct lecturer for Modul University Vienna.

This section must be completed.

This introductory course will outline the courses included in the program and why they are significant to Sustainable Tourism Planning.

It is recommended to take both courses.

Course NameLevel

Beyond the Sustainable Development Goals (SDGs): Addressing Sustainability and Development (University of Michigan)

In this course, we’ll focus on addressing the twin challenges of sustainability and development with actionable knowledge for innovating solutions to the world’s most pressing problems like climate change, poverty and inequality, and biodiversity loss and ecosystem degradation.
Intermediate

More on Change and Sustainability (University of Colorado System)

In this class you will learn about change agent skills and hear from people who have made changes in their organizations. You will also learn more about green design and sustainability reporting.
Advanced

All learners should take this course.

Course NameLevel

Conduct a Cost-Benefit Analysis in Google Sheets (Coursera Project Network)

Cost-Benefit Analysis or CBA is a tool that can quickly provide Business Intelligence. In this course, you will gain experience building the cost-benefit model, learn how those components come together to produce actionable intelligence, and conduct a cost-benefit analysis.
Beginner

It is recommended to take all three courses.

 

Course NameLevel
Sustainable Tourism – promoting environmental public health (University of Copenhagen)
The course introduces learners to key environmental health and natural resources management challenges associated with the rapid growth in international tourist arrivals into low-income countries.
Intermediate

Management of International Development: Towards Agenda 2030 (Università Bocconi)

This course provides participants with the opportunity to explore the multifaceted concept of international development in order to be able to interpret and lead its challenges, opportunities and constant evolutions.
Advanced

Capstone: Creating A Sustainability Proposal (University of Colorado System)

Using the case of a hypothetical ski resort, there are lots of opportunities to develop sustainability recommendations. A second option is to develop a proposal for a change in your company or organization. Or you can do both the case and your own proposal
Advanced

It is recommended to take both courses.

Course NameLevel

Native Advertising (University of Colorado Boulder)

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel.
Intermediate

Negotiation Fundamentals (ESSEC Business School)

Negotiation is not simply about deciding who gets what now – it is first and foremost about creating productive, fair, and therefore long-term partnerships. This course guides you through innovative and proven approaches – “win-win…but not at any price”.
Beginner

All learners should take this course.

Course NameLevel

Greening the Economy: Sustainable Cities (Lund University)

How can we shape our urban development towards sustainable and prosperous futures? This course explores sustainable cities as engines for greening the economy. We place cities in the context of sustainable urban transformation and climate change.
Beginner

Certification Criteria

In order to receive a certificate, learners should complete at least one course from each specialization and the introductory course.

for only £116.50 per month

We hope you’re excited to start your learning journey!

Getting started with Coursera is easy:

  1. Look out for an email invitation from the Modul Online Team
  2. Accept the invitation to start learning from the courses available in your selected pathway program
  3. Enrol on the platform and start your learning journey on Coursera
Modul-Online-Coursera-Signup

Certification Requirements

To successfully complete this pathway and earn your certificate, you must complete at least 5 courses (we recommend one from each section) and the introductory course within your chosen certificate specialization.

If you successfully complete your pathway, you will receive a digital and shareable certificate, including English level, and a partial scholarship for admission* for any of Modul University Vienna undergraduate programs – valid for 2 years.

*Scholarship depends on the program. Modul University’s general admission and application requirements must be met.

Please note: courses in any collection are subject to change, according to availability and demand.

Should you require alternative English courses, please don’t hesitate to contact a member of the Modul Online Learning Team!

We encourage you to take advantage of this unique opportunity and look forward to supporting you on your journey towards continuous learning.

Modul Online Learning Pathways
Your path to success!